Competitive Advantage

Measuring Competitive Advantage is such a key factor driving the Business Value to any project! Some key pointers to successfully conduct the Competitive Benchmarking, Competitive Analysis and Competitive Advantage are as follows. Who are your competitors? What products or services do they sell? What is each competitor’s market share? What are their past strategies? What … More Competitive Advantage

Digital Analytics Association Member Spotlight : Rama Motwani : March’2017

Cat: Hi Rama.  So, how did you get into Digital Analytics? Rama: Hi Catherine! I got really lucky. I picked up my Data and Digital experience in large fortune 500 organizations. I asked for and I worked on projects that needed deep data analysis. More importantly, the culture and organizational environment promoted my career development as … More Digital Analytics Association Member Spotlight : Rama Motwani : March’2017

Book Review – “Good To Great” by Jim Collins

One of the top management books include “Good To Great” by Jim Collins! Highly recommended! This book not only helped me in my professional life, but also in my personal life and parenting skills. It was gifted to me by CIO of Starwood, Roger Berry! You rock Roger… Even my then 5 yr old son, was … More Book Review – “Good To Great” by Jim Collins