Building Ecommerce Sales Funnel with OTT/CTV Advertising!

January 17, 2022

#Ecommerce #OTT #CTV #Advertising When it comes to building that sales funnel, and, more importantly, driving conversions, there are three things to consider when building your strategy. They include: Paying attention to hypertargeting. This is the bread-and-butter of OTT. It’s what makes marketers look a little deeper beyond the masses, and down into the windows … More Building Ecommerce Sales Funnel with OTT/CTV Advertising!

What Types of Ads Can You Buy on OTT Media Services?

January 17, 2022

#OTTAdvertisements #OTTAds Streaming services vary so widely in terms of the technology they use. As a result, they offer many different ways to serve advertisements to users. Each of these OTT advertising models comes with certain advantages and drawbacks, which are unique to the platform that uses them. The most popular kind of advertising available … More What Types of Ads Can You Buy on OTT Media Services?

SVOD, AVOD, TVOD, PVOD – Monetization Types For Your VOD Business

January 17, 2022

The world of video is changing: delivery mechanisms, viewing habits and business models are all evolving. Here’s your guide to the realm of video on demand. The internet becoming mainstream was probably the biggest change in the 21th century, and it shaped the way we view news, entertainment and any type of content in general. With … More SVOD, AVOD, TVOD, PVOD – Monetization Types For Your VOD Business

Marketing Analytics

January 2, 2020

Churn Prediction and Drivers Machine Learning Algorithm: Logistic Regression Methods to evaluate the Model: 1.Accuracy – The % of correctly predicted labels (both churn and not churn). 2.Precision – The % of total models positive class predictions(here – predicted as churn) that were correctly classified. 3.Recall – The % of total positive class samples(all churned … More Marketing Analytics

Competitive Advantage

December 21, 2017

Measuring Competitive Advantage is such a key factor driving the Business Value to any project! Some key pointers to successfully conduct the Competitive Benchmarking, Competitive Analysis and Competitive Advantage are as follows. Who are your competitors? What products or services do they sell? What is each competitor’s market share? What are their past strategies? What … More Competitive Advantage

Digital Analytics Association Member Spotlight : Rama Motwani : March’2017

March 6, 2017

Cat: Hi Rama.  So, how did you get into Digital Analytics? Rama: Hi Catherine! I got really lucky. I picked up my Data and Digital experience in large fortune 500 organizations. I asked for and I worked on projects that needed deep data analysis. More importantly, the culture and organizational environment promoted my career development as … More Digital Analytics Association Member Spotlight : Rama Motwani : March’2017