Building Ecommerce Sales Funnel with OTT/CTV Advertising!

Reference: https://learn.g2.com/ott-advertising

#Ecommerce #OTT #CTV #Advertising

When it comes to building that sales funnel, and, more importantly, driving conversions, there are three things to consider when building your strategy. They include:

• Paying attention to hypertargeting. This is the bread-and-butter of OTT. It’s what makes marketers look a little deeper beyond the masses, and down into the windows of an individual’s life. Hypertargeting is where you get into the nitty gritty of figuring out exactly who your audience is, what they’re looking for, when and where they’re looking for it, and maybe even why they’re looking for it. With this kind of data, you can make informed choices about where your ad dollars are going instead of shaking all your change out into a bottomless pit and hoping something comes back out again.
• Making sure your ads are attributable. How will you know how your ads did if you don’t know what happened after somebody watched them? With CTV, ads aren’t clickable, but that doesn’t mean they aren’t attributable (but only with the right partner!). With proper attribution capabilities, you can make sure that your ads are optimized for conversion.
• Making sure your ads are actionable! You can make your CTV/OTT ads actionable by the use of data-driven retargeting efforts. Bring trackable engagement to the CTV advertising ecosystem, but through the use of hyper-targeted, actionable ads.

The key to building a successful eCommerce sales funnel with OTT/CTV advertising that actually drives conversions is by partnering with those who know what they’re doing when it comes to making your ads actionable and attributable. 

References : https://www.strategus.com/blog/traffic-building-and-ecommerce-strategy-ott-ctv